Does the music in audiovisual work matter? How to reconcile art with business

Agnieszka Kulczycka 
music consultant, founder and president of Sirens company, graduate of the Academy of Music in Gdańsk and the Lodz Film School. In 2006, out of her passion for music, she founded "Music Consultant" - currently Sirens - a company that was the first on the Polish market to combine music consulting and copyright licensing services. Thanks to her extensive experience in the music industry, she is the coordinator of copyright licenses for feature films, series, advertising spots and the author of music settings for television stations. She had the pleasure to be a speaker at music festivals and at a conference at the Academy of Music in Łódź. As a consultant and founder of Sirens, she gives numerous radio and press interviews.